Seductive Interaction Design: Creating Playful, Fun, and

Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences
What happens when youâ€™ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.

Topics include:
- AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior?
- PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience?
- THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action?
- THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design?
Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.
Country USA
Brand New Riders
Manufacturer New Riders Pub
Binding Paperback
ItemPartNumber 389231
EANs 9780321725523
ReleaseDate 0000-00-00

Country	USA
Brand	New Riders
Manufacturer	New Riders Pub
Binding	Paperback
ItemPartNumber	389231
EANs	9780321725523
ReleaseDate	0000-00-00

Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

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