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Books > Business & Money > Marketing & Sales > Sales & Selling > B002D9ZL7S
  1. Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
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  2. Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

    [B002D9ZL7S]
    Delivery: 10-20 Working Days
    Customer Ratings (26 reviews)
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Additional Information

Praise for Selling Luxury

"Geneviève and Robin have brought together their talents to create a book that gives all Sales Ambassadors the fundamentals in selling and building customer loyalty."
Hamida Belkadi, CEO, De Beers Diamond Jewellers, USA

"Selling Luxury is filled with ways of exceeding each client's expectations through offering a service that surprises and delights."
Aaron Simpson, Group Executive Chairman, Quintessentiall

What does it take to sell high-end luxury creations to the richest clients in the world? In Selling Luxury, Robin Lent and Genevieve Tour, with thirty years of combined experience, share their savoir-faire. You'll also pick up tips from multi-million dollar luxury sales professionals who will help you understand the complexities of the universe of luxury. Selling Luxury will show you how a salesperson can acquire Sales Ambassador status by offering the impeccable service associated with the world's most prestigious brands.

Similar Products

The Luxury Strategy: Break the Rules of Marketing to Build Luxury BrandsThe Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for LifeKapferer on Luxury: How Luxury Brands Can Grow Yet Remain RareTrading Up: Why Consumers Want New Luxury Goods--and How Companies Create ThemBrand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products IrresistibleSelling to the AffluentLuxury Retail Management: How the World's Top Brands Provide Quality Product and Service SupportLiminal Thinking: Create the Change You Want by Changing the Way You ThinkDeluxe: How Luxury Lost Its Luster
Specifications

Country
USA
Binding
Kindle Edition
Edition
1
EISBN
9780470498361
Format
Kindle eBook
Label
Wiley
Manufacturer
Wiley
NumberOfPages
180
PublicationDate
2009-05-27
Publisher
Wiley
ReleaseDate
2009-05-27
Studio
Wiley
Most Helpful Customer Reviews

Easy read on the very basic fundamentals of selling luxury. This is NOT anything like "The Luxury Strategy" (which reads more like a textbook and has a rich level of analysis that you won't find in "Selling Luxury"), instead here the authors list 88 points (or one-paged pointers, really) that cover things as trivial as "observe the customer" to "don't ignore someone just because he's underdressed" all the way to cheesy tips like "let someone try the product on, just so they remember what they felt like". I'm not saying these aren't valid in any way, however the way the authors present them is a little cheesy and lacks fundaments. I understand this is what makes the book so easily read, but it was underwhelming. If you're looking to dip your toes in Luxury, or have a general but non-academic approach to the subject, this might be an excellent place to continue your experience. If that's not the case, unless you're trying to entertain your Retail... Read more
Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

This is one the excellent readings I have come across recently. It is crisp, no unnecessary jargon, easy to understand by any layman, and extremely useful for anybody who is in business , right from the CEO to the lowest level of the staff, since I believe that everybody in an organization should first of all be a SALES person, and then comes next his / her departmental duty, after all sales is the starting point for any money to flow into the organization , which will keep it alive and kicking. This book addresses about selling luxury items, but the same principles apply to selling anything, because, by implementing the principles outlined in this book, one makes the customer feel that bit EXTRA SPECIAL.
Looking forward to... Read more
Nothing special, doesn't worth the money at all. General advises, few tips, few content, hard cover with big letters...luxury scam
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