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Books > Law > Law Practice > Law Office Education > 1588521230
  1. Selling and Communications Skills for Lawyers: A Fresh Approach to Marketing Your Practice
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  2. Selling and Communications Skills for Lawyers: A Fresh Approach to Marketing Your Practice

    [1588521230]
    Delivery: 10-20 Working Days
    Customer Ratings (4 reviews)
    Price R795.00

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Additional Information

Designed for lawyers seeking to improve and strengthen their client relationships, this guide offers strategies for effectively communicating with clients. Top lawyers offer their own strategies for speaking and presenting themselves in a way that pleases clients and cultivates their practice. The importance of empathizing with a client's position is stressed and explained, as is creating a long-term business plan for a practice. How to conduct an efficient meeting, tips for creating an interactive legal presentation, and the ethical issues of selling and marketing a firm are also addressed.

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Specifications

Country
USA
Author
Joey Asher
Binding
Paperback
EAN
9781588521231
ISBN
1588521230
Label
Persuasive Speaker Press
Manufacturer
Persuasive Speaker Press
NumberOfItems
1
NumberOfPages
300
PublicationDate
2004-12-01
Publisher
Persuasive Speaker Press
Studio
Persuasive Speaker Press
Most Helpful Customer Reviews

I HAVE PRACTICE LAW FOR OVER 32 YEARS AND I WAS TOTALLY PUT OFF BY THIS BOOK. IT IS OF NO VALUE TO SMALL OR SOLO PRACTITIONERS. IT HAS NOTHING TO DO WITH THE PRACTICE OF LAW BUT RATHER IT IS FOR LAWYERS IN LARGE OR MEDIUM FIRMS WITH SPECIALTY PRACTICES WHO ARE ABOUT TO LOSE THEIR JOBS FOR FAILING TO MEET THEIR SALES QUOTAS. THERE IS NOTHING ABOUT DOING A GOOD JOB FOR YOUR CLIENTS. IF YOU ARE INTERESTED IN STEALING LARGE CORPORATE CLIENTS BY HANDING OUT CARDS IN ELEVATORS OR AT HEALTH CLUBS YOU MAY BE INTERESTED IN THIS BOOK. OTHERWISE, BUILD YOUR PRACTICE BY SERVING CLIENTS IN COMPETENT MANNER.
If you want to develop the skills you need to maintain great relationships with clients and grow your book of business, you should read this book every year.

Asher does not say you have to transform yourself into a salesperson. You still practice law. But you do need to develop communication skills that successful salespeople use, such as networking, prospecting, schmoozing, elevator pitching, getting "out there" in the media and in front of trade associations, understanding your market and what motivates them to hire you, using the telephone effectively, making sales calls, listening first (and talking second), winning beauty contests, cross-selling, and communicating "with style that connects." Asher covers all these topics thoroughly and clearly, with useful examples.

Asher, an attorney, understands what clients want from lawyers. "Even though great legal work is important, it's not the primary reason why businesses hire one lawyer rather than another," he... Read more
This book does a great job of teaching you how to go out and get clients. It's full of really useful practical tips, such as how to make cold calls, how to "google" your way into the front door, how to engage in effective cross-selling, how to make maximum use of airplane flights. It even teaches how to shmooze effectively. It's easy to read, well organized, clever, full of memorable anedotes, etc. I strongly recommend it to anyone interested in learning how to get clients.
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