Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s

Travel back to the muscle car era and examine the clever marketing campaigns from Detroit's Big Three and even AMC and Studebaker with this comprehensive volume.

Automotive writer Diego Rosenberg recounts the catchy nicknames of cars, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials and print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious.

As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar.

Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. Relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.