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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

Product ID: 0887306357 Condition: New

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Product Description

Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

Used Book in Good Condition

A fundamental book on deliberate creative thinking from a world-renowned expert in the field and the inventor of the systematic process of lateral thinking. Used correctly, creating thinking can save companies millions of dollars as the best and cheapest way to get added value out of existing resources and assets. Line drawings.