☰

Services Marketing

R 2,368

or 4 x payments of R592.00 with Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

Services Marketing

"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.

Country	USA
Author	Valarie A. Zeithaml
Binding	Paperback
EAN	9780071086967
Edition	Sixth
ISBN	007108696X
Label	McGraw Hill Higher Education
Manufacturer	McGraw Hill Higher Education
NumberOfItems	1
NumberOfPages	704
PublicationDate	2012
Publisher	McGraw Hill Higher Education
Studio	McGraw Hill Higher Education
ReleaseDate	0000-00-00

Customers who purchased this also purchased....

[15-yards] Colored Duct Tape Variety Pack - 10 Fun Colors - Colorful Duct Tape Multi Pack for Kids Crafts - Decorative Duct Tape Designs Bulk - Orange Red Blue Green Purple Pink White Yellow Duck Tape

Badger Basket Cuddles Doll Bassinet with Canopy - Fits 18 to 20 Inch Dolls, Includes Storage Basket and Bedding - Pretend Play Nursery Bed for Kids - Gray

Sockalicious by Confetti and Friends Girl's Fun Knee High Socks - Emoji Soccer

Universal Radio Harness Chest Rig Vest, Hands Free Chest Pocket Tractical Harness Bag, Two Way Radio Holster Holder for Men and Women Rescue Camping Hiking Essential (HZC168)

Nutricost N-Acetyl L-Tyrosine (NALT) 350mg, 120 Capsules - Gluten Free, Non-GMO

Ebuddy 5-Sets Ramdon Style Doll Clothes Party Dress Clothes Outfits Pajames for 18 inch American Girl

Onepure Aromatherapy Essential Oils Gift Set, 16 Bottles/ 5ml Each, 100% Pure (Ylang Eucalyptus Lemon Peppermint Lavender Lemongrass Clary Sage Rosemary and More)

Olivia's Little World - Princess Vanity Doll Table and Chair Set with Rotatable Mirror ,Wooden 18 inch Doll Furniture, White