Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage
Pricing is one of the most important—and difficult—marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process—unless, that is, you can afford to pay a consultant or outside agency to do it for you. But if you're like most small- to medium-sized business owners and managers, time and money are two things you absolutely don't have to spare. Problem solved: Written by a nationally recognized pricing expert, this book arms you with proven strategies for guaranteeing that you'll never again leave money on the table when determining prices. And you'll spend the least possible time setting your more profitable prices.
Packed with valuable worksheets and other valuable tools to help guide your research and your pricing decision-making
A goldmine of expert tips for pricing in any specialty market, it offers a highly effective way to market your company's product more effectively and profitably
Shows you how to avoid making your competitors' pricing mistakes and gain a powerful competitive edge in the process
The author uses examples drawn from her years of consulting work with companies large and small, including Food Network, American Express Publishing, and Playboy
Used Book in Good Condition
Most Helpful Customer Reviews
Very well written and informative book about how to pricing. Small business owner trying to price a new product and this was and will continue to be an excellent resource. Easy to read and very informative.
Pricing is a boring subject, but it can be critical to your business. Here's the Word on the subject.
Setting Profitable Prices is written in an easy to follow, totally logical format. The examples illustrate and reflect the author's expertise and as you read the book you feel as if the author is sitting beside you explaining these important concepts! The other benefits to this book include numerous references to academic research, real life examples, graphs, current information about useful internet sites and references to basic economic and accounting principles which apply to pricing. A must read!
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