Shapeholders: Business Success in the Age of Activism

Shapeholders: Business Success in the Age of Activism (Columbia Business School Publishing)

Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services. Executives are stuck on appeasing stakeholdersâ€•shareholders, employees, and consumersâ€•but they ignore shapeholders, regulators, the media, and social and political activists who have no stake in a company but will work hard to curb what they see as bad business practices. And they do so at their own peril.

In Shapeholders: Business Success in the Age of Activism, former congressman, Fortune 500 executive, and university president Mark Kennedy argues that shapeholders, as much as stakeholders, have significant power to determine a company's risks and opportunities, if not its survival. Many international, multi-billion-dollar corporations fail to anticipate activism, and they flounder on first contact. Kennedy zeroes in on the different languages that shapeholders and companies speak and their contrasting metrics for what constitutes acceptable business practice. Executives, he argues, must be visionaries who find profitableâ€•and probableâ€•collaborations to diffuse political tensions. Kennedy's decision matrix helps corporations align their business practices with shapeholder interests, anticipate their demands, and assess changing moral standards so that together they can plan a profitable route forward.
Country USA
Brand Columbia University Press
Manufacturer Columbia Business School Publishing
Binding Hardcover
UnitCount 1
EANs 9780231180566
ReleaseDate 0000-00-00

Country	USA
Brand	Columbia University Press
Manufacturer	Columbia Business School Publishing
Binding	Hardcover
UnitCount	1
EANs	9780231180566
ReleaseDate	0000-00-00

Shapeholders: Business Success in the Age of Activism (Columbia Business School Publishing)

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