Shift Happens: The New Age Of Bank Marketing: How Changing

Shift Happens: The New Age Of Bank Marketing: How Changing Lifestyles And Customer Experience Are Challenging Bank Marketers
- Used Book in Good Condition
A consumer today does not want to be considered a number within a demographic category; they have -I- expectations. They are now demanding to be communicated with as individuals. This phenomenon has created a unique set of challenges to banks and their marketers. We are the commodity of all commodity businesses. Yet, we find ourselves seeking (and needing) to target our markets, differentiate ourselves and position our institutions within certain markets. And in the ever-changing global marketplace of today, there is a perfect storm of conditions that presents tremendous challenges for banks and their marketing professionals. These include an overwhelming need for organic growth, shifting customer lifestyles and the growing influence of a customer experience phenomenon. Shift Happens: The New Age of Bank Marketing details the how and why bank marketers need to adapt -- to survive and prosper -- and continue to be relevant to our consumer.
Country USA
Brand CREATESPACE
Manufacturer CreateSpace Independent Publishing Platform
Binding Paperback
ItemPartNumber RKC2007469052
UnitCount 1
EANs 9781434890153
ReleaseDate 0000-00-00

Country	USA
Brand	CREATESPACE
Manufacturer	CreateSpace Independent Publishing Platform
Binding	Paperback
ItemPartNumber	RKC2007469052
UnitCount	1
EANs	9781434890153
ReleaseDate	0000-00-00

Shift Happens: The New Age Of Bank Marketing: How Changing Lifestyles And Customer Experience Are Challenging Bank Marketers