Shift: Inside Nissan's Historic Revival

Shift: Inside Nissan's Historic Revival

In Shift, Carlos Ghosn, the brilliant, audacious, and widely admired CEO of Nissan, recounts how he took the reins of the nearly bankrupt Japanese automotive company and achieved one of the most remarkable turnarounds in automotiveâ€”and corporateâ€”history.

When Carlos Ghosn (pronounced like â€œphoneâ€) was named COO of Nissan in 1999, the company was running out of gas and careening toward bankruptcy. Eighteen short months later, Nissan was back in the black, and within several more years it had become the most profitable large automobile company in the world. In Shift, Ghosn describes how he went about accomplishing the seemingly impossible, transforming Nissan once again into a powerful global automotive manufacturer.

The Brazilian-born, French-educated son of Lebanese parents, Ghosn first learned the management principles and practices that would shape his decisions at Nissan while rising through the ranks at Michelin and Renault. Upon his arrival at Nissan, Ghosn began his new position by embarking on a three-month intensive examination of every aspect of the business. By October 1999 he was ready to announce his strategy to turn the company around with the Nissan Revival Plan. In the plan, he consistently challenged the tradition-bound thinking and practices of Japanese business when they inhibited Nissanâ€™s effectiveness. Ghosn closed plants, laid off workers, broke up long-standing supply networks, and sold off marginal assets to focus on the companyâ€™s core business. But slashing costs was just the first step in Nissanâ€™s recovery. In fact, Ghosn introduced changes in every corner of the company, from manufacturing and engineering to marketing and sales. He updated Nissanâ€™s car and truck lineup, took risks on dynamic new designs, and demanded improvements in qualityâ€”strategies that quickly burnished Nissanâ€™s image in the marketplace, and re-established the company in the minds of consumers as a leader in innovation and engineering.

Like the best-selling memoirs of Jack Welch, Lou Gerstner, and Larry Bossidy, Shift is a fascinating behind-the-scenes look at what it takes to transform and re-create a world-class company. Written by one of the worldâ€™s most successful and acclaimed CEOs, Shift is an invaluable guide for business readers everywhere.
Country USA
Manufacturer Crown Business
Binding Hardcover
ReleaseDate 2004-12-28
EANs 9780385512909

Country	USA
Manufacturer	Crown Business
Binding	Hardcover
ReleaseDate	2004-12-28
EANs	9780385512909

Shift: Inside Nissan's Historic Revival

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