In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the companyâ€™s early days as an intrepid start-up and its evolution into

Shoe Dog

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the companyâ€™s early days as an intrepid start-up and its evolution into one of the worldâ€™s most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nikeâ€™s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At twenty-four, after backpacking around the world, he decided to take the unconventional path, to start his own businessâ€”a business that would be dynamic, different.

Knight details the many risks and daunting setbacks that stood between him and his dreamâ€”along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
Country USA
Brand Simon & Schuster
Manufacturer Simon & Schuster Audio
Binding Audio CD
ReleaseDate 2016-04-26
UnitCount 1
Format Audiobook
EANs 9781508211808

Country	USA
Brand	Simon & Schuster
Manufacturer	Simon & Schuster Audio
Binding	Audio CD
ReleaseDate	2016-04-26
UnitCount	1
Format	Audiobook
EANs	9781508211808

Shoe Dog

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