Sixties Fashion: From Less is More to Youthquake
Product Description
Sixties Fashion: From Less is More to Youthquake
- Early 1960s: High Fashion's Groundwork
- Youthquake: Youth-Driven Fashion
- The Miniskirt Phenomenon: Less is More
- Mid-1960s: Scandalous Suits and Shift Dresses
- Space-Age Fashion: Laundry and Beyond
- Non-Conformism: Doing Your Own Thing
- Mod Men: Menswear's Catch-Up
- Beauty Above the Neck: Hair and Cosmetics
- Late 1960s: Fashion's Aftershock
The definitive history of the fashion revolutions of the 1960s, richly illustrated with contemporary imagery
In the 1960s, fashion changed dramatically. At the end of the 1950s, Yves Saint Laurent was starting to look for new ways to define the female form; by the 1970s, styles, markets, materials, demographics, inspirations, and the very definition of fashion had been utterly transformed.Richly illustrated with contemporary imagery, including fashion shots, advertising, and magazine features, this is an essential sourcebook. The story begins with the new internationalism that changed the fashion landscape as New York, San Francisco, Florence, London, Madrid, Rome, and Hong Kong challenged the dominance of Paris haute couture.
The younger generation€s demand for informal but stylish clothes led to an explosion of fast-moving, ready-to-wear styles and a new boutique culture. Diana Vreeland€s coinage for this unprecedented shift in fashion was €œYouthquake.€ The concept of €œless is more€ had its ultimate expression in the miniskirt: for the first time in history the hemline traveled far above the knee. An era of self-conscious modernity was inspired by a space-age future that embraced new looks and materials, while counterculture styles€"Mexican sandals and sarapes, hand-crafted jewelry, Indian robes€"emphasized the natural over the artificial.
306 illustrations, 176 in color
