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Small Giants: Companies That Choose to Be Great Instead of Big

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Small Giants: Companies That Choose to Be Great Instead of Big
- Case Included
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The bestselling, award-winning classic on how maverick companies have passed up the growth treadmill to focus on gretness, now in a revised and updated tenth-anniversary edition.

It has long been a business article of faith that great companies, by definition, constantly focus on maximizing their revenues year after year. Yet quietly, under the radar, a growing number of undeniably great compabnies have rejected the pressure of endless growth to focus on more satisfying business goals.Â

Veteran journalist Bo Burlingham takes us deep inside fourteen of these remarkable comapnies that have chosen to march to their own drummer. He shows the leaders of these small giants recognized the full range of choices they had about the type of company they could create and made the choice to pursue greateness by placing other goals ahead of getting as big as possible as fast as possible. And he shows how we can all benefit by questioning the conventional definitions of business success.
Country USA
Brand Portfolio
Manufacturer Portfolio
Binding Paperback
ItemPartNumber 9781591841494
Model 0ph3065
ReleaseDate 2007-03-27
UnitCount 1
EANs 9781591841494

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