Sobering Trademark Stories: Costly Mistakes To Avoid

Sobering Trademark Stories: Costly Mistakes To Avoid

This book is filled with fascinating historical facts about beer, wine, and liquor companies, while telling the stories of how these companies got themselves into trouble by failing to properly clear and/or register their trademarks. The book shows how these miscues lead to legal ambushes and â€œunfriendly challengesâ€ by close competitors. Even wellâ€“known brands like Gallo wine and Jack Danielâ€™s whiskey were not immune to intellectual property issues, when a family member challenged the former, and a dog toy manufacturer, the latter. In another scenario, a notable Napa County winemaker failed to properly understand the difference between copyright and trademark laws, and got themselves in trouble licensing risquÃ© photos of Marilyn Monroe, while John Wayne Enterprises ran into its own snafu when challenged to a duel with Duke University over the use of the name â€œDuke.â€ Through the telling of these often amusing stories about wineries and other companies, the reader will gain knowledge about what it takes to license a trademark and how to properly protect it, going forward. At the end of each chapter, youâ€™ll find a short, â€œLesson Learnedâ€ section that pin-points key legal concepts and strategies to better protect your trademark. As a bonus, youâ€™ll learn Ten Tips every business should know to protect their companyâ€™s IP, and common legal terms theyâ€™ll encounter if they choose to take this journey. Navigating Intellectual Property issues can be very confusing and IP miscues can result in very large unplanned expenses. By reading this short, informative book, business owners and companies may very well avoid the egregious expense of having to reinvent themselves were they to find themselves on the losing end of a legal challenge. Attorneys, marketing, key executives and others will be better equipped to spot problems before it is too late.
Country USA
Manufacturer David L. Hoffman
Binding Paperback
EANs 9780999089101
ReleaseDate 0000-00-00

Country	USA
Manufacturer	David L. Hoffman
Binding	Paperback
EANs	9780999089101
ReleaseDate	0000-00-00

Sobering Trademark Stories: Costly Mistakes To Avoid

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