Social Marketing: Influencing Behaviors for Good

Social Marketing: Influencing Behaviors for Good

This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the Fourth Edition captures the momentum and excitement of this burgeoning field.
Country USA
Brand Sage Publications
Manufacturer SAGE Publications, Inc
Binding Paperback
UnitCount 1
EANs 9781412981491
ReleaseDate 0000-00-00

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