Health Behavior: Theory, Research, and Practice (Jossey-Bass Public Health)
A systematic guide for the planning and implementation of programs designed to bring about social change
Social Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.
New to the Third Edition
Intended Audience: Recognized as the definitive textbook on Social Marketing for students majoring in public health, public administration, public affairs, environmental studies, and business, this book also serves as an ongoing reference and resource for practitioners.
Contributors
Alan Andreasen Georgetown University, Foreword
Carol Bryant University of South Florida, “VERBÔ Summer Scorecardâ€
Carol Cone Cone LLC, “Go Red for Womenâ€
Robert Denniston Office of National Drug Control Policy, “Above the Influence: A National Youth Anti-Drug Media Campaignâ€
Rob Donovan Curtin University, Western Australia, “Freedom From Fear: Targeting Male Perpetrators of Intimate Partner Violenceâ€
Sue Eastgard Youth Suicide Prevention Center, “Youth Suicide Preventionâ€
Jeff French National Social Marketing Centre, “Marketing Social Marketing in Englandâ€
Gerard Hastings Institute for Social Marketing, University of Stirling, UK, “A Fat Chance Pays Offâ€
Steven Honeyman Population Services International, “Social Franchising of Family Planning Service Delivery: A Rising Sun in Nepal.â€
Francois Lagarde Social Marketing Consultant, “E-Health Network in Canton Switzerlandâ€
Jim Lindenberger University of South Florida, “USDA Food Stamp Media Campaignâ€
Lynne D. Lotenberg Social Marketing Consultant, “Using Storytelling to Deliver Health Messages in Rwandaâ€
Doug McKenzie-Mohr Environmental Psychologist, “Turn It Off: Canada’s Anti-Idling
Campaignâ€
Patricia McLaughlin American Legacy Foundation, "truth® Campaign"
Jim Mintz Centre of Excellence for Public Sector Marketing, “Is Your Family Prepared?â€, Public Safety Canada
Gregory R. Niblett AED, “Jordan Water Efficiency Programâ€
Bill Novelli AARP, “Don’t Vote: Until You Know Where theCandidate Standsâ€
Michael Rothschild University of Wisconsin, “Road Crew: Reducing Alcohol Impaired Drivingâ€
Beverly Schwartz Ashoka, “USDA Food Stamp Media Campaignâ€
William A. Smith AED, “Save the crabs. Then eat ‘em.â€
Shelly Spoeth Centers for Disease Control and Prevention, “African-American Women HIV Testing Campaignâ€
K. Vijaya Health Promotion Board, Singapore, “Recognition & Rewards Program for Healthier Eating Establishmentsâ€
Pete Webb Pacific Consulting Group, “Improving Service Delivery at the IRS.â€
Country | USA |
Manufacturer | Sage Publications, Inc |
Binding | Paperback |
UnitCount | 1 |
Format | Bargain Price |
ReleaseDate | 0000-00-00 |