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Social Marketing in the 21st Century

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Social Marketing in the 21st Century

The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.

Country	USA
Author	Alan R. Andreasen
Binding	Paperback
Brand	Brand: SAGE Publications, Inc
EAN	9781412916349
Edition	1
Feature	Used Book in Good Condition
IsAdultProduct
ISBN	1412916348
Label	SAGE Publications, Inc
Manufacturer	SAGE Publications, Inc
NumberOfItems	1
NumberOfPages	280
PublicationDate	2005-11-30
Publisher	SAGE Publications, Inc
ReleaseDate	2005-11-30
SKU	9781412916349
Studio	SAGE Publications, Inc

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