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Books > Business & Money > Economics > Environmental Economics > 1412991293
  1. Social Marketing to Protect the Environment: What Works
    Social Marketing to Protect the Environment: What Works
    Social Marketing to Protect the Environment: What Works
    Image(s) provided for illustrative purposes and may differ from the actual product
  2. Social Marketing to Protect the Environment: What Works

    [1412991293]
    Delivery: 10-20 Working Days
    Customer Ratings (1 reviews)
    Price R1453.00

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Additional Information

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.

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Specifications

Country
USA
Binding
Paperback
EAN
9781412991292
Edition
1
ISBN
1412991293
IsEligibleForTradeIn
1
Label
SAGE Publications, Inc
Manufacturer
SAGE Publications, Inc
NumberOfItems
1
NumberOfPages
256
PublicationDate
2011-05-11
Publisher
SAGE Publications, Inc
Studio
SAGE Publications, Inc
Most Helpful Customer Reviews

I used this book for a conservation psychology class and it was great for that purpose. It is organized and it explains community based social marketing very well along with clearly connecting it to application for multiple environmental issues. It also suggests certain strategies to more effectively induce behavior change. This book was very helpful to me.
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