Although recent global disasters have clearly demonstrated the power of social media to communicate critical information in real-time, its true potential has yet to be unleashed. Social Media, Crisis Communication, and Emergency Management: Leveraging Web 2.0 Technologies teaches emergency management professionals how to use social media to improve emergency planning, preparedness, and response capabilities. It provides a set of guidelines and safe practices for using social media effectively across a range of emergency management applications.
Explaining how emergency management agencies can take advantage of the extended reach these technologies offer, the book supplies cutting-edge methods for leveraging these technologies to manage information more efficiently, reduce information overload, inform the public, and ultimately save lives. Filled with real-world examples and case studies, it is an ideal self-study resource. Its easy-to-navigate structure and numerous exercises also make it suitable for courses at both the undergraduate and graduate levels.
From crowdsourcing and digital volunteers to mapping and collective intelligence, Social Media, Crisis Communication, and Emergency Management: Leveraging Web 2.0 Technologies facilitates a clear understanding of the essential principles of social media. Each chapter includes an example of a local-level practitioner, organization, or agency using social media that demonstrates the transformative power of social media in the real world. The book also includes numerous exercises that supply readers with models for building their own social media sites and groups―making it a must-read for anyone who wants to learn more about the communication and information structures supported by social media.
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Connie M. White
Most Helpful Customer Reviews
This book is a must if you are considering adding Social Media to your organization. It is very well written and will help our Public Safety Departments here in Durham, NC establish their Facebook and Twitter accounts.
I am most impressed with Dr. White's book. The information found within serves as a valuable resource for the academic, the practitioner, and the student. I first purchased the book for use in my hospital emergency management program. However, I now use it to teach courses in crisis communications both in academia and public safety. Both my students and fellow practitioners have found this book to be well worth the investment because of the information provided by the author. The technologies, instructions, and suggestions are a valuable tool in our toolbox to help us understand how to better communicate before, during, and after a disaster.
Additionally, do not overlook this book if you are do not work in emergency management. The information is very useful for other organizations as well including non-profits, for-profits, and government agencies.
Doug Brown, DBA(ABD),MS,CHEP, FAcEM, NREMT
I am working on a project that will require leveraging social media. I purchased the book through Kindle. Being a an individual who has little exposure to social media I was looking for a book that would expalin to me how it would be the most useful in my project. Dr. White's book did just that. She explained and used examples through out the book that showed me how and why social media would be benificial to the project. I think that this bbok would be invaluable to people needing to learn about social media as well as those who already are involved and need additonal insight. I found it to be well written and comprehensive. -DR. H.E. Goudarzi, CPP - President - Goudarzi Protective Services, Inc.
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