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Marketing & Sales

Social Media: How to Engage, Share, and Connect

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Social Media: How to Engage, Share, and Connect

Updated to reflect the latest technological innovationsâ€”and challengesâ€”the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use todayâ€™s social media tools. Luttrellâ€™s text offers:

â€“ a thorough history of social media and pioneers of the field;
â€“ chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and â€œsticky social,â€ among others;
â€“ discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and
â€“ real-world examples of successful social media campaigns.

This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
Country USA
Brand Rowman & Littlefield Publishers
Manufacturer Rowman & Littlefield Publishers
Binding Paperback
ReleaseDate 2016-08-19
UnitCount 1
UPCs 001442265248
EANs 9781442265240

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