Social Selling: Techniques to Influence Buyers and

Social Selling: Techniques to Influence Buyers and Changemakers

The digital landscape has changed buyersâ€™ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process.Â Social SellingÂ provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.
Country USA
Brand Kogan Page
Manufacturer Kogan Page
Binding Paperback
ItemPartNumber 9780749478018
UnitCount 1
EANs 9780749478018
ReleaseDate 2016-07-26

Social Selling: Techniques to Influence Buyers and Changemakers