Social Selling: Techniques to Influence Buyers and Changemakers
Product Description
Social Selling: Techniques to Influence Buyers and Changemakers
The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.
Technical Specifications
You might also like
Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer
Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales
How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing
High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
The Perfect Close: The Secret To Closing Sales - The Best Selling Practices & Techniques For Closing The Deal
The Only Sales Guide You'll Ever Need
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
Hacking Sales: The Playbook for Building a High-Velocity Sales Machine
The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million