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Sports and Entertainment Marketing (WinningEdge Titles)

Product ID: 0538445149 Condition: New

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Product Description

Sports and Entertainment Marketing (WinningEdge Titles)

Used Book in Good Condition

SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.