Standing Room Only: Marketing Insights for Engaging Performing

Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences

Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
Country USA
Brand MACMILLAN
Manufacturer Springer
Binding Hardcover
ItemPartNumber 9781137282934
ReleaseDate 2014-05-12
UnitCount 1
UPCs 001137282932
EANs 9781137282934

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Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences