How to create a profitable, sustainable business developing and marketing iPhone apps
iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively.
Starting an iPhone Application Business For Dummies provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and exciting market.
Identifies what goes into a successful iPhone application business
Helps you find the market niche your applications can fill, market and promote your business, and build your brand
Explains how to develop a pricing strategy, build your applications efficiently, and get them into the App Store
Explores finding a sustainable revenue model, including free trials, social media models, ad-based revenue models, and subscription models
Demonstrates effective ways to provide service and support to customers
Written by a team that combines knowledge of iPhone app development with sound business experience
Starting an iPhone Application Business For Dummies can help you turn your ideas into income.
Most Helpful Customer Reviews
Are you interested in learning about how to monetize an iPhone app? Then this is your book. Unless you're a C++ "Cocoa-touch" programmer, then you won't be designing or creating applications. If you're like me, you know enough to know that you need to hire and manage someone to do the programming. This book covers project mangement, and everything else you should think about when designing your iPhone application.
In particular, this book covers the marketplace, business offering, terminology, success rules, and Apple protocols for both the design and submission process. In addition, if you're new to the business world, this book covers many of the basics of establishing the enterprise.
I currently own a magazine, and am building an iPhone application. This guide was helpful and I would strongly consider reading any other guides written by Aaron Nicholson, Joel Elad, & Damien Stolarz.
If you're interested in getting a comprehensive overview of the iPhone application world this book does that. It is great resource for those of us who are not development wizards, nor trying to be. If you want a book on how to write a code, find another. This one provides good, solid information on starting an application business--planning, marketing and selling. Well written and easy to understand. Looking forward to the next update of this book.
Vine Customer Review of Free Product (What's this?)
Full-blown software development companies probably aren't interested in what this book has to offer. They probably already have the expertise in-house.
What this book offers is advice for the first two phases of the software development life cycle (SDLC). They are Planning and Analysis. For example, this book offers advice on coming up with your idea, sizing up competitors, and putting together the application requirements. It also covers getting setup to be an Apple iPhone developer and the ins and outs of the App Store process.
Other topics include tips and best practices for putting together a development team, estimating costs, and budgeting. Marketing you app is also discussed.
So is this book worth reading? Yes, but one can figure out the App Store process, code an app (with the right skillset of course), and begin selling on the App Store without this book. Apple's own guides and documentation do a fair job walking you through the steps...
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