Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach

This one-of-a-kind book reveals the secrets of a story's power to persuade, inspire, influence, and to teach.

• Shows how to use the power of story to get your message across in any medium or venue

• Explores the convergence of the neural science of story with the art of communication to reveal the power of words

• Provides tips, techniques, and strategies for structuring your stories for the most impact

• Reveals the common communication pitfalls to avoid