Strategic Management Concepts: A Competitive Advantage Approach

Strategic Management Concepts: A Competitive Advantage Approach

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Strategic Management Concepts: A Competitive Advantage Approach

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In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.

 

The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing up-to-date coverage in every chapter.

 

Technical Specifications

Country
USA
Brand
PEARSON EDUCATION
Manufacturer
Pearson College Div
Binding
Paperback
UnitCount
2
EANs
4354326778881