Managing Technological Change: A Strategic Partnership Approach (NULL)
Analyze. Formulate. Implement.
Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
| Country | USA |
| Brand | McGraw-Hill Education |
| Manufacturer | McGraw Hill |
| Binding | Paperback |
| ItemPartNumber | 77 Illustrations, unspecified |
| UnitCount | 1 |
| Format | Student Edition |
| EANs | 9781259539060 |
| ReleaseDate | 0000-00-00 |