Strategic Marketing: Creating Competitive Advantage

Strategic Marketing: Creating Competitive Advantage

The third edition of Strategic Marketing examines the ways in which companies create and sustain their competitive advantage. Utilizing a robust marketing strategy framework, it covers each of the central questions in the popular "WWHD" model: Where are you now? Where do you want to be? How will you get there? Did you get there? This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization, and to evaluate its impact and contribution. This text is accompanied by an Online Resource Centre which provides: For students: Chapter summaries Internet exercises Key themes and further reading Web links For lecturers: Additional case studies Guide to additional case studies Answers to case questions Case analyses and teaching notes PowerPoint slides Test bank Links to video clips on strategic issues

Country	USA
Binding	Paperback
Brand	imusti
EAN	9780199684090
Edition	3rd Revised edition
Feature	OXFORD UNIVERSITY PRESS ACADEM
ISBN	019968409X
IsEligibleForTradeIn	1
Label	Oxford Univ Pr (Sd)
Manufacturer	Oxford Univ Pr (Sd)
NumberOfPages	571
PublicationDate	2015-06-02
Publisher	Oxford Univ Pr (Sd)
Studio	Oxford Univ Pr (Sd)
ReleaseDate	0000-00-00

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