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Books > Business & Money > Industries > Sports & Entertainment > Sports > 174175626X
  1. Strategic Sport Marketing (Sport Management)
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  2. Strategic Sport Marketing (Sport Management)

    [174175626X]
    Delivery: 10-20 Working Days
    Customer Ratings (2 reviews)
    Price R1530.00

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Additional Information

This is a systematic introduction to marketing issues for sport management students as well as practicing sport administrators. Integrating the unique characteristics of sport with traditional marketing theory, it presents a framework of strategic decision-making. Drawing on their extensive international experience, the authors explain the diverse markets for sport: participants, sponsors, spectators, and lounge-room fans. Case studies and "sportviews" selected from a wide range of sports and media illustrate the unique features of sport marketing. With detailed examples and step-by-step processes, Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. This third edition is fully revised and updated, and includes a new chapter on the role of online and other digital technologies in sport marketing.

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Specifications

Country
USA
Binding
Paperback
EAN
9781741756265
Edition
3
ISBN
174175626X
Label
Allen & Unwin
Manufacturer
Allen & Unwin
MPN
illustrations
NumberOfItems
3
NumberOfPages
384
PartNumber
illustrations
PublicationDate
2009-01-01
Publisher
Allen & Unwin
Studio
Allen & Unwin
Most Helpful Customer Reviews

Designed to be a textbook, in general, this book gives a comprehensive overview of the problems associated with sports marketing, with particular focus on the Australian market.

It discusses the natural life cycle of sports and how it is not realistic for administrators to expect continuing expansion all the time.
IT DISCUSSES THE STRATEGIC SPORT MARKETING IN A VERY GOOD WAY
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