Strategy and the Business Landscape

Strategy and the Business Landscape

Product ID: 0136015557 Condition: New

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Product Description

Strategy and the Business Landscape

KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.
MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.

Technical Specifications

Country
USA
Brand
PEARSON EDUCATION
Manufacturer
Pearson
Binding
Paperback
PartNumber
9780136015550
Height
9.1
Length
6.9
Weight
0.61949895622
Width
0.5
NumberOfItems
1