Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
Product Description
Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
Have you changed your marketing practices to thrive in this new economy?
Subscribers expect different things from businesses than transactional customers. It's up to you to deliver.
This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of businesses adopting or transitioning to a subscription-based model. This completely revised, expanded edition includes:
- Updated research and case studies reflecting the rapid growth of subscription-based businesses
- Real-world examples of effective value nurturing strategies
- A new chapter on the risks and challenges of subscription marketing
Technical Specifications
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