☰

Business & Money

Marketing & Sales

Subscription Marketing

Sold Out / Out of Stock

Subscription Marketing
How do marketers need to adjust when businesses shift to a subscription model? How can marketing increase revenues and add value to the business, beyond simply generating more leads and hoping for the best?

In the subscription economy, marketing needs to adopt a new set of practices: customer value nurturing. Because you're just getting started when someone becomes a subscriber.

Subscription Marketing offers creative marketing strategies for nurturing subscription customers long after the initial sale, using marketing campaigns and programs to increase customer retention, reduce churn, and increase customer advocacy.

The book describes marketing practices that nurture the ongoing solution value to the customer:
- Help customers achieve value
- Demonstrate the value that customers are realizing
- Add value through content and community
- Add value to the customer relationship
- Align with customers' deeper values
Whether you're marketing cloud-based software, a membership program, a sharing-economy startup or a complex managed services offering, you'll find advice and ideas you can put into practice immediately.
Country USA
Manufacturer Cuesta Park Consulting
Binding Paperback
ItemPartNumber black & white illustrations
EANs 9780986406201
ReleaseDate 0000-00-00

You might also like...

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

The Automatic Customer: Creating a Subscription Business in Any Industry

The Automatic Customer: Creating a Subscription Business in Any Industry

Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level

Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level

The Automatic Customer

The Automatic Customer

The Art of Membership: How to Attract, Retain and Cement Member Loyalty

The Art of Membership: How to Attract, Retain and Cement Member Loyalty

DotCom Secrets: The Underground Playbook for Growing Your Company Online

DotCom Secrets: The Underground Playbook for Growing Your Company Online

Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue