Summary: Eat That Frog! by Brian Tracy - More knowledge in less time

Eat That Frog is a book written by Brian Tracy. In this book the author gives practical suggestions on how to be more productive. The most significant thing about this book is the author’s emphasis on writing down goals, because writing down our goals will have a strong impact on us. 

The name of the book comes from Tracy’s advice that before we start doing anything, we should “eat the ugliest frogs first.” That has nothing to do with eating real frogs (fortunately); it refers to doing the hardest tasks first. When a person chooses to do the more difficult thing that need to be done and then finishes the task, this is a sign of a “high performing” individual. 

The book is divided into chapters, each addressing one part of the main subject. In this summary, we will cover as much of the material as possible, giving our readers the best possible idea of what the author is trying to say.

Brian Tracy uses the analogy of the frog to emphasize the importance of setting clear priorities and completing essential (and sometimes undesirable) tasks. He reiterates Mark Twain’s philosophy on frog-eating:

1. When the first thing you do in the morning is eat a live frog, you master the courage to face the day because that is probably the worst thing you’re ever going to do.
2. If you must eat a frog, sitting and looking at it for very long will only make the experience worse
3. If you have to eat two frogs, start with the ugliest.

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