Summary of 'To Sell Is Human: The Surprising Truth About

Summary of 'To Sell Is Human: The Surprising Truth About Moving Others' by Daniel Pink. In-depth, chapter-by-chapter summary.

The #1 best-selling summary of To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink.

(Note: this summary is written and published by edify.me. It is not the original book and not written by the original author.)

To Sell Is Human explains why selling is no longer a specialized job; it's what everyone does at work, at school and at home. Based on insights from social science, Pink explains the new "ABCs" of sales (attunement, buoyancy and clarity), and why selling is a human, purposeful, meaningful endeavor.

In this summary:
Chapter 1 - Weâ€™re All in Sales Now: The rise of â€œnon-sales selling.â€
Chapter 2 - Entrepreneurship, Elasticity, and Ed-Med: 3 trends and why they increase the importance of sales.
Chapter 3 - From Caveat Emptor to Caveat Venditor: How information parity has shifted the balance of power from sellers to buyers.
Chapter 4 - Attunement: Perspective taking, social cartography, mimicry and the ambivert advantage.
Chapter 5 - Buoyancy: What to do before, during and after a sale to be resilient in the face of rejection.
Chapter 6 - Clarity: Problem finding vs. problem solving, and the 5 frames of contrast.
Chapter 7 - Pitch: 6 types of sales pitches.
Chapter 8 - Improvise: 3 lessons of improv theatre and how they apply to sales.
Chapter 9 - Serve: Making sales personal and purposeful.

Reading Time:
Summary: 40 minutes
Full Book: 3:35 hours
Savings: 2:55 hours

Benefits of edify.me summaries:
Readability: clear, concise and well-written for easy reading.
Retention: structured into logical sections and enhanced with bullet points, lists and quotations to maximize retention of knowledge.
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Country	USA
Author	edify.me
Binding	Kindle Edition
Edition	20160410
Format	Kindle eBook
IsAdultProduct
Label	edify.me
Manufacturer	edify.me
NumberOfPages	50
PublicationDate	2015-08-26
Publisher	edify.me
ReleaseDate	2015-08-26
Studio	edify.me

Summary of 'To Sell Is Human: The Surprising Truth About Moving Others' by Daniel Pink. In-depth, chapter-by-chapter summary.

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