LiveZilla Live Chat Software
Register/Login Login Contact UsContacts BlogBlog
Cart Items : 0 | Cart Total : R0
USA Categories
Site Security
Books > Business & Money > Biography & History > Company Profiles > B000UKON26
  1. Taken for a Ride: Cars, Crisis, And A Company Once Called
    Image(s) provided for illustrative purposes and may differ from the actual product
  2. Taken for a Ride: Cars, Crisis, And A Company Once Called

    Delivery: 10-20 Working Days
    Customer Ratings (51 reviews)
    Not Available / Digital Item

Similar Products

Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and ChryslerIcons and Idiots: Straight Talk on LeadershipAmerican Icon: Alan Mulally and the Fight to Save Ford Motor CompanyThe Man Who Saved the V-8: The Untold Stories of Some of the Most Important Product Decisions in the History of Ford Motor CompanyCar Guys vs. Bean Counters: The Battle for the Soul of American BusinessGrand Delusions: The Cosmic Career of John De LoreanThe End of Wall StreetLosing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry

Kindle Edition
Kindle eBook
HarperCollins e-books
HarperCollins e-books
HarperCollins e-books
HarperCollins e-books
Most Helpful Customer Reviews

Bill Vlassic and Brad Stertz provide many startling revelations in their book about the takeover of Chrysler by Daimler-Benz. It is exactly the rip-roaring read that noted automotive columnist Brock Yates says it is.
"Taken for a Ride" shows how Kirk Kerkorian put Chrysler into play; how Daimler played cat and mouse with Chrysler; how Chrysler Chairman Bob Eaton froze out detractors of a merger; how Daimler chief Juergen Schrempp got every concession he wanted and was able to wriggle out of concessions he made at the last minute with Eaton's blessing. It shows how Eaton fired Tom Stallkamp (apparently with pressure from Schrempp) in order to get his own heir in charge of Chrysler operations. And it shows how the Germans have bungled things with the new company.
I don't know how the Boston reader decided there is nothing new in the book. He should trying telling this to current and former Chrysler Corp. executives and workers who have been champing at the... Read more
It's clear to me that Vlasic and Stertz have good insight into how the merger occured and why. They show carefully researched in-depth knowledge of who, how, and why. I purchased this book because, clearly, they believe that the merger was bad for Chrysler, and ultimately that means it was bad for DaimlerChrysler. I wanted to understand why (a look at the declining stock price is a good clue).
Plain and simple, the message is that Daimler-Benz and Chrysler were too different to merge. The management and corporate structures were incompatable, evidenced by the rapid departures of Eaton and Stallkamp. Jurgen Schrempp is also portrayed as a boistrous spirit; brash and difficult to work with. No wonder Eaton and Stallkamp wouldn't stand up to him when it would've mattered.
As much as I'm in favor of keeping a publicly held business that way, I almost wish Kerkorian and Iacocca had pulled off their buyoff. Disturbing as it was, it would've kept an 80+ year old... Read more
This book is a wonderful and detailed account of how Daimler-Benz took over Chyrsler. If you still believe it was a merger of equals, guess again and read this book.
The authors start out explaining the issues facing Chrysler in the mid-1990's and how Kirk Kerkorian attempted to "remedy" this situation. Vlasic and Stertz go deep into the story to get the motivating forces of all the players (Lee Iaccoca, Jerry York, Bob Eaton, etc.) and what they did and didn't accomplish.
As the situation changes Chrysler is contemplating it's future in the auto industry which leads it to a merger with Daimler-Benz. The authors explain in great detail the business plan of the "merger" and how it is looked at from different angles by each individual and both companies. They delve deeper into the political infighting and different personalities at both Chrysler and Daimler as they attempt to go forward with the merger.
The authors explain the merger well, with the... Read more
Please Note

The authorised South African distributor of this product is under no obligation to honour the manufacture's guarantees/warranties or to provide after-sales service.

Please note that this item is imported from the USA, and is designed to be used in the USA. In addition, if the unit is powered it will come with a US plug and an adapter/transformer may be required. Please click here for more information on power requirements, or check with us if you are unsure or need any assistance!

Please also note that certain items cannot be imported, these include Alcohol, Animals, Batteries, Flammable Materials, Currency, Food, Furs, Chemicals, Explosives, Medications, Plants, Seeds, Supplements, Pressurized Cans, Tactical Equipment, Vitamins, Weaponry and Weaponry Accessories. In these cases, the item and information is displayed for reference purposes only. If you are not sure if we are permitted to bring an item, please send us an e-mail with a link to the item to confirm.

Please also ensure that you are ordering the correct item for your particular application as returns to the USA are costly. Product reviews are also provided for most of our items, which can give you a good idea for possible things to look out for and the quality of the item. By clicking Add to Cart, you are confirming that the item is correct and you accept the conditions listed here.