There's something about a new mascara launch that sparks hope in every makeup lover. Maybe this will be the one with the formula and brush that does exactly what I want it to do to my lashes, we

tarte big ego mascara - black - full size
- ultra-black, flake-free vegan mascara
- instantly lifts, lengthens & volumizes lashes
- delivers fully loaded flutter for 16 hrs with lash lovin’ formula that nourishes & conditions lash hair
- CLINICAL RESULTS: 16-hr flake-free & longwear*; 100% said it didn't smudge**; 97% said their lashes looked instantly bigger & more dramatic*; *based on a clinical & consumer panel study of 32 subjects; **based on a consumer panel study of 32 subjects after 2 weeks
- SKINVIGORATING INGREDIENTS: babassu oil nourishes lashes; glycerin hydrates; vitamin b5 has antioxidant, soothing & moisturizing properties; hydroxyethylcellulose & sunflower seed wax are plant-derived ingredients that thicken naturally
There's something about a new mascara launch that sparks hope in every makeup lover. Maybe this will be the one with the formula and brush that does exactly what I want it to do to my lashes, we think. And from the looks of Tarte's new Big Ego mascara, it's giving us a whole lotta hope not only for the impact it will make on our eyes, but also the impact it could make on a bigger scale. Big Ego is the perfect name for this new formula because it lets lashes be "full of themselves," so to speak. But it also touches on the concept of confidence - something that's especially important to Tarte founder and CEO Maureen Kelly. "It's disheartening to see the low rate of confidence in young girls," she said in a press release, explaining that this new mascara is serving as a launchpad for self-love through a special new campaign. "Nearly eight in 10 girls want to feel more confident, so we're hosting the Big Ego Girls Leadership Summit to give them the tools to embrace their 'big ego' and grow into the leaders they're meant to be." Of course, the mascara itself is made for more than teens. It's for anyone who's been looking for a vegan formula that can be layered in multiple coats for serious oomph in both the length and volume departments without annoying flakes. Like other Tarte creations, it contains hydrating babassu to help lashes from drying out, and its sunflower seed wax promises to thicken lashes without getting clumpy.
Country USA
Brand tarte
Manufacturer tarte inc.
Binding Health and Beauty
ItemPartNumber dsfd
Model 2234326
Color black
Size 0.23 Ounce (Pack of 1)
UnitCount 1
UPCs 846733035236
EANs 0846733035236
ReleaseDate 2025-02-05

Country	USA
Brand	tarte
Manufacturer	tarte inc.
Binding	Health and Beauty
ItemPartNumber	dsfd
Model	2234326
Color	black
Size	0.23 Ounce (Pack of 1)
UnitCount	1
UPCs	846733035236
EANs	0846733035236
ReleaseDate	2025-02-05

tarte big ego mascara - black - full size

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