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Management & Leadership

Technology Entrepreneurship: Creating, Capturing, and Protecting Value

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Technology Entrepreneurship: Creating, Capturing, and Protecting Value
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students.
- Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture
- In-depth examination of intellectual property development, valuation, deal structuring, and equity preservation, issues of most relevance to technology start-ups
- Extensive discussion of technology management and continuous innovation as a competitive advantage
- Addresses the issue of leading, managing, motivating, and compensating technical workers
- More time on the fundamentals of marketing and selling, as these are elements of entrepreneurship commonly most neglected by engineers and scientists

Country	USA
Binding	Hardcover
EAN	9780123745026
Edition	1
ISBN	0123745020
IsEligibleForTradeIn	1
Label	Academic Press
Manufacturer	Academic Press
NumberOfItems	1
NumberOfPages	590
PublicationDate	2009-10-01
Publisher	Academic Press
Studio	Academic Press
ReleaseDate	0000-00-00

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