LiveZilla Live Chat Software
Importitall
Register/Login Login Contact UsContacts BlogBlog
Cart Items : 0 | Cart Total : R0
Books > History > Historical Study & Educational Resources > 0826413676
  1. Technology as Magic: The Triumph of the Irrational
    Image(s) provided for illustrative purposes and may differ from the actual product
  2. Technology as Magic: The Triumph of the Irrational

    [0826413676]
    Delivery: 10-20 Working Days
    Customer Ratings (2 reviews)
    Price R811.00

     pinterest 
Additional Information

What gives the mass media, particularly advertising and television, their extraordinary power over our lives, so that even the most jaded and sophisticated among us are troubled and fascinated by their allure? The secret, according to Richard Stivers, in this brilliant new book, lies in the curious relationship between technology and magic. Stivers argues the two are now related to one another in such a way that each has taken on important characteristics of the other. His contention is that our expectations for technology have become magical to the point that they have generated a multitude of imitation technologies that function as magical practices. These imitation technologies flourish in the fields of psychology, management administration, and the mass media, and their paramount purpose in human adjustment and control. Advertising and television programs, in particular, contain the key magical rituals of our civilization.In a fascinating analysis of television programming, Stivers shows how various genres--news, sports, game shows, soap operas, sitcoms, etc.--have their distinct mythological symbols. Through dramatized information, they symbolically connect consumer goods and services to desired outcomes--the utopian goals of success, happiness, and health--thus enveloping technology, both real and imitation, in a magical cocoon.

Similar Products

The Battle for Yellowstone: Morality and the Sacred Roots of Environmental Conflict (Princeton Studies in Cultural Sociology)The Death and Rebirth of the Seneca
Specifications

Country
USA
Author
Richard Stivers
Binding
Paperback
Brand
Brand: Bloomsbury Academic
EAN
9780826413673
Feature
Used Book in Good Condition
ISBN
0826413676
Label
Bloomsbury Academic
Manufacturer
Bloomsbury Academic
NumberOfItems
1
NumberOfPages
256
PublicationDate
2001-08-01
Publisher
Bloomsbury Academic
ReleaseDate
2001-08-01
Studio
Bloomsbury Academic
Most Helpful Customer Reviews

Wonderful book.
If you've ever seen the "punk" magicians, Penn and Teller, you know that a lot of their act is about showing you how the trick is done, then, as a topper, finishing the trick in some new way that takes the trick to some new level of mystification. TECHNOLOGY AS MAGIC is a lot like that, but this final topper is your own recognition that you've been a mark and a sucker, and that you will continue to be a mark and a sucker until you turn off the TV, throw away the paper, and start spreading the word about empty incantationsof the government, media, and marketers that have robbed us of clarity in thinking and blurred our moral sensibilities.
If you've ever had to write administrative tripe and felt queasy doing so, if you've ever had to devise an apologia to convince management to proceed with some new action system and knew all along that you were only supplying a rationale to make the powers-that-be breathe easier, if you've ever had to generalize about a heterogenous... Read more
Please Note

The authorised South African distributor of this product is under no obligation to honour the manufacture's guarantees/warranties or to provide after-sales service.

Please note that this item is imported from the USA, and is designed to be used in the USA. In addition, if the unit is powered it will come with a US plug and an adapter/transformer may be required. Please click here for more information on power requirements, or check with us if you are unsure or need any assistance!

Please also note that certain items cannot be imported, these include Alcohol, Animals, Batteries, Flammable Materials, Currency, Food, Furs, Chemicals, Explosives, Medications, Plants, Seeds, Supplements, Pressurized Cans, Tactical Equipment, Vitamins, Weaponry and Weaponry Accessories. In these cases, the item and information is displayed for reference purposes only. If you are not sure if we are permitted to bring an item, please send us an e-mail with a link to the item to confirm.

Please also ensure that you are ordering the correct item for your particular application as returns to the USA are costly. Product reviews are also provided for most of our items, which can give you a good idea for possible things to look out for and the quality of the item. By clicking Add to Cart, you are confirming that the item is correct and you accept the conditions listed here.