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Books > History > Historical Study & Educational Resources > 0826413676
  1. Technology as Magic: The Triumph of the Irrational
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  2. Technology as Magic: The Triumph of the Irrational

    [0826413676]
    Delivery: 10-20 Working Days
    Price R729.00

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Additional Information

What gives the mass media, particularly advertising and television, their extraordinary power over our lives, so that even the most jaded and sophisticated among us are troubled and fascinated by their allure? The secret, according to Richard Stivers, in this brilliant new book, lies in the curious relationship between technology and magic. Stivers argues the two are now related to one another in such a way that each has taken on important characteristics of the other. His contention is that our expectations for technology have become magical to the point that they have generated a multitude of imitation technologies that function as magical practices. These imitation technologies flourish in the fields of psychology, management administration, and the mass media, and their paramount purpose in human adjustment and control. Advertising and television programs, in particular, contain the key magical rituals of our civilization.In a fascinating analysis of television programming, Stivers shows how various genres--news, sports, game shows, soap operas, sitcoms, etc.--have their distinct mythological symbols. Through dramatized information, they symbolically connect consumer goods and services to desired outcomes--the utopian goals of success, happiness, and health--thus enveloping technology, both real and imitation, in a magical cocoon.

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Specifications

Country
USA
Author
Richard Stivers
Binding
Paperback
Brand
Brand: Bloomsbury Academic
EAN
9780826413673
Feature
Used Book in Good Condition
ISBN
0826413676
Label
Bloomsbury Academic
Manufacturer
Bloomsbury Academic
NumberOfItems
1
NumberOfPages
256
PublicationDate
2001-08-01
Publisher
Bloomsbury Academic
ReleaseDate
2001-08-01
Studio
Bloomsbury Academic
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