Terms of Engagement: Changing the Way We Change Organizations

Terms of Engagement: Changing the Way We Change Organizations

NEW EDITION, REVISED AND UPDATED
Building engagement is crucial for every organization. But the traditional top-down coercive change management paradigmâ€”in which leaders â€œlight a fireâ€ under employeesâ€”actually discourages engagement.
Â Richard Axelrod offers a better way. After debunking six common change management myths, he offers a proven, practical strategy for getting everyoneâ€”not just select committees or working groupsâ€”enthusiastically committed to organizational transformation. This revised edition features new interviewsâ€”everyone from the vice president of global citizenship at Cirque du Soleil to a Best Buy clerkâ€”and new neuroscience findings that support Axelrodâ€™s model. It also shows how you can foster engagement through everyday conversations, staff meetings, and work design.

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