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Books > Health, Fitness & Dieting > Mental Health > Emotions > 0393344169
  1. That's Disgusting: Unraveling the Mysteries of Repulsion
    That's Disgusting: Unraveling the Mysteries of Repulsion
    That's Disgusting: Unraveling the Mysteries of Repulsion
    Image(s) provided for illustrative purposes and may differ from the actual product
  2. That's Disgusting: Unraveling the Mysteries of Repulsion

    Delivery: 10-20 Working Days
    Customer Ratings (24 reviews)
    Price R477.00

Additional Information

“A lively look at all things revolting.”―New York Times

Why do we watch horror movies? What is the best way to persuade someone to quit smoking? Why are we more likely to buy a given item if an attractive person has just touched it? And what on earth is the appeal of competitive eating?

In this lively, colorful new book, Rachel Herz answers these questions and more, shedding light on an incredible range of human traits―from food preferences and sexual attraction to moral codes and political ideology―by examining them through the lens of a fascinating subject: disgust. One of the most complex human emotions, disgust is the product of both culture and instinct and so it allows us a unique perspective on the relationship between nature and nurture. A component of fear and prejudice, it also gives us powerful―sometimes disturbing―insights into the fabric of society.

Herz draws on the latest psychological studies and neurological research to offer surprising observations about human behavior and biology. For example, we learn that a man’s scent matters more than his looks or his income in determining whether or not a given woman will find him attractive, that lust and disgust activate the same area of the brain, and that watching a gory movie triggers your immune system as if you were facing an actual threat. We even learn that washing your hands after thinking about a past misdeed―a la Lady Macbeth―can help you feel less guilty.

What makes That’s Disgusting so remarkable is Herz’s ability to weave these curious findings and compelling facts into a narrative that tackles important questions. What matters more: our brain wiring or our upbringing? Is there such a thing as “normal”? And how might politicians and marketers use disgust to manipulate us?

Combining lucid scientific explanations and fascinating research with a healthy dose of humor, That’s Disgusting illuminates issues that are central to our lives: love, hate, fear, empathy, prejudice, humor, and happiness. 9 illustrations

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Rachel Herz PhD PhD
W W Norton Company
W. W. Norton & Company
W. W. Norton & Company
W. W. Norton & Company
W. W. Norton & Company
Most Helpful Customer Reviews

I was at a seminar where Rachel Herz was one of the guest speakers. Her talk was not only interesting but the most informative and entertaining. I was wondering how could Rachel write a book about repulsion that would be interesting enough to read. Based on hearing her talk I decided to take a chance. I have to say she doesn't disappoint. Not only was it interesting but it opened my eyes up to things happening around me and gave me insight as to why. There are numerous examples that one can relate to or even have experienced. She accomplishes this with historical references, research data and humor. A combination that makes it an easy enjoyable read. I highly recomend this book.
As a picky eater and picky person overall, I found this book so broadening. I felt much better about myself, and at the same time I felt myself as so limited. This book opens up so many elements of who we are as human people, touching not just on food, but religion and social interactions. I am an American living in Japan, and though I cannot muster the courage to try nattou, I feel better for it. But, regardless of my personal feelings of self promotion, this book hits on all aspects of the human spectrum, from social norms to religion. I highly recommend this book to open up your view of the world at large. Humans are anything but one-dimensional, and beauty really is in the eye of the beholder. After reading this book, you will understand why swapping spit with a loved one is so intense whereas doing so with your boss will make you lose your lunch.
I wasn't sure that I really wanted to buy this book, but I saw the author on a TV interview and decided to take a chance. The book really gets into the way that what some find disgusting, others find the height of politeness or edible delicacy. If you have a weak stomach, you might want to read this book at arms length and take it in short bursts, but it's actually incredibly interesting and well worth the purchase price. The book starts right off with examples and stories, some of which will definitely make you laugh while others will impress you with things you might not have thought about before.
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