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46 Rules of Genius, The: An Innovator's Guide to Creativity (Voices That Matter)

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46 Rules of Genius, The: An Innovator's Guide to Creativity (Voices That Matter)

Not since Strunk and Whiteâ‚¬s ELEMENTS OF STYLE has a book compressed so many insights into so few pages. With his trademark simplicity and wit, Marty Neumeier has written and illustrated a concise guide that can be read quickly over a lunch break or savored slowly over a lifetime.

Part 1, â‚¬Å“How can I innovate?â‚¬Â offers insightful guidance such as â‚¬Å“Feel before you think,â‚¬Â â‚¬Å“See whatâ‚¬s not there,â‚¬Â and â‚¬Å“Ask a bigger question.â‚¬Â Rule #1 gives the paradoxical advice: â‚¬Å“Break the rules.â‚¬Â

Part 2, â‚¬Å“How should I work?â‚¬Â offers down-to-earth tips on craft: â‚¬Å“Use a linear process for static elements,â‚¬Â and â‚¬Å“Express related elements in a similar manner.â‚¬Â The reader is also reminded: â‚¬Å“Donâ‚¬t be boring!â‚¬Â

In Part 3, â‚¬Å“How can I learn?â‚¬Â contains practical advice including â‚¬Å“Do your own projects,â‚¬Â â‚¬Å“Invest in your originality,â‚¬Â and â‚¬Å“Develop an authentic style.â‚¬Â

Finally, Part 4, â‚¬Å“How can I matter?â‚¬Â deals with the deeper questions of a career in creativity, such as â‚¬Å“Overcommit to a mission,â‚¬Â â‚¬Å“Build support methodically,â‚¬Â and â‚¬Å“Become who you are.â‚¬Â

THE 46 RULES OF GENIUS is a reassuring lighthouse against the swirling tides of innovation. Geniuses from every discipline will want to keep it in sight.

(Educators: Those who recommend this book to students may also be interested its deeply researched precursor, METASKILLS, from which the rules were drawn.)

From the back cover:

Thereâ‚¬s no such thing as an accidental genius. Anyone whoâ‚¬s reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, a set of principles to guide the way forward.

Marty Neumeier, acclaimed author of The Brand Gap and Metaskills, has compressed the wisdom of the ages into the first â‚¬Å“quick start guideâ‚¬Â for geniusâ‚¬"46 glittering gems that will light your path to creative brilliance. This is THE essential handbook for designers, entrepreneurs, marketers, educators, artists, scientists, innovators, and future leaders in every field.