The Advertising Business: Operations, Creativity, Media

The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.

The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank' of theory and practice for advertising students and professionals.
Country USA
Brand Sage Publications
Manufacturer SAGE Publications, Inc
Binding Paperback
ItemPartNumber colour and b&w illustrations
ReleaseDate 1999-02-10
UnitCount 1
EANs 9780761912392

The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications