Advertising Concept Book 3E: Think Now, Design Later

Advertising Concept Book 3E: Think Now, Design Later

The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition

In creative advertising, no amount of glossy presentation will improve a bad idea. Thatâ€™s why this book is dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.

Pete Barry outlines simple but fundamental rules about how to â€œpushâ€ an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty yearsâ€™ worth of international, award-winning ad campaignsâ€”in the form of over 450 â€œroughsâ€ specially produced by the author, fifty of which are new to this editionâ€”also reinforce the bookâ€™s core lesson: that a great idea will last forever.
Country USA
Manufacturer Thames & Hudson
Binding Kindle Edition
ReleaseDate 2016-07-26
Format Kindle eBook

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