We have all experienced it: the jolt of an insight arriving like a thunderclap, unexpectedly and without warning. But what if insights could be accessed more reliably? Drawing on years of research, reflection, and experiences with colleagues, friends, and clients, Charles Kiefer and Malcolm Constable present a thorough, pragmatic approach for dependably generating fresh thoughts and perspectives. Guided by their user-friendly practices and helpful exercises (both in the book and online at www.TAOI-Online-Learning.com), you'll develop your own personal approach to cultivating a mindset where insights come so readily that new or long-standing problems are solved with confidence and ease.
“Creating insights isn't a magical process-this book provides a practical framework for generating insights for yourself and your organization. We've used many of these techniques with our innovation teams and they work.” -Wayne Delker, Chief Innovation Officer and Senior Vice President, The Clorox Company
“Conventional wisdom holds insights to be elusive and mysterious. Kiefer and Constable turn conventional wisdom on its head with this marvelous addition to the libraries of all those devoted to improving the quality of their thinking.” -Len Schlesinger, President, Babson College, and former Vice Chairman, Limited Brands
“In my forty-five years in business, I have found insights to be invaluable in strategy formulation and vital in forming best-in-class products and services. This book provides a simple road map of how to achieve such insights.” -Dick Kovacevich, retired Chairman and CEO, Wells Fargo & Company
Most Helpful Customer Reviews
It's tough changing behavior and this book attempts to do just that. As a corporate trainer, I am familiar with the usual fact-based, analytical approaches to problem solving taught in boardrooms throughout the world. Here Kiefer is changing the game by directing attention to your subconscious, intuitive mental processes in order to add creative spice to decision making. The goal is to stimulate creative, innovative outcomes rather than analyze situations to somnambulistic, rational dead ends. This is very much a "self-help" type of book where exercises are offered to the reader to help them drift away from the conscious, chattering brain to awaken the all too often slumbering subconscious. I applaud the effort to do this while at the same time note a somewhat mind numbing repetition within the 170 pages that, despite many anecdotes, can at times, seem to belabor the few points being made. That criticism is a bit unfair because repetition is a way to connect to the...
This is not just a book, although it can be read that way, it's an online 100 minute workshop about how to have more insights, those new ways of looking at things that change the world.
I've gotten to know Charlie this past year, we've had many telephone conversations, email exchanges, and he submitted to an extensive interview with me for our Small Business Chamber of Commerce's The Startup Show. (let me know if you'd like a link to the interview.)
In addition, I've studied this topic for decades, though I'd pretty much learned everything there was to know about it. But there's more! As the TV or carnival pitchman says, and in this case, it's true.
Some came by way of personal stories Charlie tells, where the original inspiration for Innovation Associates came from, something I just couldn't quite get out of him in our interview, and the story of the end of his engagement to the wrong woman and a really powerful insight he had right at the end of the...
Clear. Artfully stated. An almost indescribable subject, described very well. I'm recommending it because of its thorough treatment of the high-level, big picture of the nature of insight combined with the street-level, practical how-to guidance. I love it.
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