The Asylum: True Tales of Madness from a Life in Fashion

After nearly a lifetime spent in the Industry, author and fashion insider Simon Doonan is ready to let you in on a little secret: his peers in this multibillion-dollar industry are just as nutty as the denizens of your local loony bin. In The Asylum, an unabashedly hilarious memoir-in-essays, Doonan, the creative ambassador for Barneys New York, tells the real-life stories of glamorous madness and stylish insanity.

Doonan has seen it all: from dealing with models unable to work for fear of ghosts, to deep-sea fishing with a couturier pal and his jailbird companion, to watching Anna Wintour remain perfectly calm while the ceiling fell—literally—in the middle of Fashion Week. The outlandish family Doonan knew as a child has given way to alarmingly similar lunatic peers in the fashion world: style insiders see patterns and trends in everything; they suffer from outsize personality disorders and delusions of grandeur; and, of course, they have a predilection for theatrical makeup and artfully destroyed clothing. No one is more suited to the asylum than the truly die-hard fashionista—after all, eccentricity and extremism are the foundations of great style.

Hailed as “a must-read for fashionistas and non-fashionistas alike,” (Michael Kors) and “raucous and revelatory” (Booklist), Doonan’s critically acclaimed collection gives us the scoop on the kooky, cutthroat—but always fabulous—fashion world, and proves the author to be one of the sharpest humorists writing today.