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Watch David Plouffe discuss The Audacity to Win on "Meet the Press"
David Plouffe not only led the effort that put Barack Obama in the White House, but he also changed the face of politics forever and reenergized the idea of democracy itself. The Audacity to Win is his story of that groundbreaking achievement, taking readers inside the remarkable campaign that led to the election of the first African American president.
For two years Plouffe worked side by side with Obama, charting the course of the campaign. His is the ultimate insider’s tale, revealing both the strategies that delivered Obama to office and how the candidate and campaign handled moments of great challenge and opportunity. Moving from the deliberations about whether to run at all, through the epic primary battle with Hillary Clinton and the general election against John McCain, Plouffe showcases the high-wire gamesmanship that fascinated pundits and the drama and intrigue that captivated a nation.
The Audacity to Win chronicles the arrival of a new moment in American life at the convergence of digital technology and grassroots organization, and the exciting possibilities revealed by a campaign that in many ways functioned as a $1 billion start-up with laser-like focus and discipline. In this extraordinary book, David Plouffe unfolds one of the most important political stories of our time, one whose lessons are not limited to politics, but reach to the greatest heights of what we dream about for our country and ourselves.
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Most Helpful Customer Reviews
It's a phenomenal, behind the scenes look at the campaign to elect Barack Obama. It's real nitty gritty stuff about Iowa and the high risk, must win strategy. I absolutely loved it.
Loved learning about the campaign from an insider's point of view. Very interesting and worth reading. These guys rewrote the book on election campaigns.
2008 was an amazing year. The race for President witnessed a heated contest between a former First Lady and a Black man who was a rising star in the Democratic Party. Electioneering techniques were pioneered for the first time; the use of digital platforms for advertising and precise voter targeting. Previously inactive people turned out to participate and vote in the election of the first Black President. This book documents that amazing campaign from the perspective of its manager. Its a voice of someone making history as he is caught up in a tidal wave of change.
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