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The Big Payback: The History of the Business of Hip-Hop
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Product Description
The Big Payback: The History of the Business of Hip-Hop
€œThere has never been a better book about hip-hop€¦a record-biz portrait that jumps off the page.€Â€"A.V. Club
THE INSPIRATION FOR THE VH1 SERIES THE BREAKS
The Big Payback takes readers from the first $15 made by a €œrapping DJ€ in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Payback tallies the list of who lost and who won. Read the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/ entrepreneurs like Jay-Z and Sean €œDiddy€ Combs.
300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop's dominance.
THE INSPIRATION FOR THE VH1 SERIES THE BREAKS
The Big Payback takes readers from the first $15 made by a €œrapping DJ€ in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Payback tallies the list of who lost and who won. Read the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/ entrepreneurs like Jay-Z and Sean €œDiddy€ Combs.
300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop's dominance.
INCLUDES PHOTOGRAPHS
Technical Specifications
Country
USA
Brand
Berkley
Manufacturer
Penguin Publishing Group
Binding
Paperback
PartNumber
Illustrations, black and white
Model
Illustrations, black and white
Color
White
IsAdultProduct
Height
9.01573
Length
5.98424
Weight
1.54544045662
Width
1.49606
ReleaseDate
2011-11-01T00:00:01Z
NumberOfItems
1
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