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The Big Picture: Money and Power in Hollywood

The Big Picture: Money and Power in Hollywood
- Used Book in Good Condition
In this unprecedented, all-encompassing, and thoroughly entertaining account of the movie business, acclaimed writer Edward Jay Epstein reveals the real magic behind moviemaking: how the studios make their money.

Epstein shows that in Hollywood, the only art that matters is the art of the deal: Major films turn huge profits not from the movies themselves but through myriad other enterprises, from video-game spin-offs and soundtracks to fast-food tie-ins, and even theme-park rides. The studios may compete for stars and Oscars, but their corporate parents view wth one another in less glamorous markets such as cable, home video, and pay-TV.

Money, though, is only a small part of the Hollywood story; the social and political milieusâ€“power, prestige, and statusâ€“tell the rest. Alongside its remarkable financial revelations and incisive profiles of the pioneers who helped build Hollywood, The Big Picture is filled with eye-opening insider stories. If you are interested in Hollywood today and the complex and fascinating way it has evolved in order to survive, you havenâ€™ t seen the big picture until youâ€™ve read The Big Picture.
Country USA
Brand Random House Trade Paperbacks
Manufacturer Random House Publishing Group
Binding Paperback
ItemPartNumber 9780812973822
Color White
ReleaseDate 2006-01-10
UnitCount 1
EANs 9780812973822

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