The Brains Behind Great Ad Campaigns: Creative Collaboration

The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors
- Used Book in Good Condition
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
Country USA
Brand Rowman & Littlefield Publishers
Manufacturer Rowman & Littlefield Publishers
Binding Paperback
ItemPartNumber illustrations
Model illustrations
ReleaseDate 2009-07-16
UnitCount 1
EANs 9780742555518

Country	USA
Brand	Rowman & Littlefield Publishers
Manufacturer	Rowman & Littlefield Publishers
Binding	Paperback
ItemPartNumber	illustrations
Model	illustrations
ReleaseDate	2009-07-16
UnitCount	1
EANs	9780742555518

The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors