The Brains Behind Great Ad Campaigns: Creative Collaboration

The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors
- Used Book in Good Condition
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

Country	USA
Brand	Rowman & Littlefield Publishers
Manufacturer	Rowman & Littlefield Publishers
Binding	Paperback
PartNumber	illustrations
Model	illustrations
IsAdultProduct
Height	9
Length	5.999988
Weight	0.89948602896
Width	0.53
ReleaseDate	2009-07-16
NumberOfItems	1

The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors