I love the saying, "Your talk talks and your walk talks. But your walk talks louder than your talk talks." This book is a perfect example of that! Joe Buzzello has been in sales for decades and knows what he is talking about. But more importantly, Joe is a model of someone who's walk talks way louder than his talk. Move over Tom Hopkins, there's a new sales pro who is sharing his secrets! This book is not just theory, but a road map that any rookie or veteran in sales can begin using today! Don't skim through it, but read it cover to cover and then read it again. If you want to learn how to create a bulletproof selling mindset and attitude needed for success in selling, then you must read this book. One thing I appreciate about this book is it's style. Joe's skills, likability, authority, personality and humor are alive on the books pages. If you're in sales, this is your bible! If you lead a sales team, this will provide at least 52 weeks of intelligent...
I have started a new career path in sales and when I first met Joe and saw him speaking it was an eye opening experience. I have had a little trouble transitioning to sales, but I really enjoyed reading this book. Focusing on your communication skills and how you present yourself in front of others with the tea his of someone who has been in the industry for so long and can lead others to do the same is awesome. I can't wait to implement the teachings from the CAP equation to my sales career. A must read for everyone!
The CAP Equation provides a formula for success that is proven to stand the test of time. Phil Jackson, Michael Jordan, John Wooden and many other legends were not lucky but they did have a formula for success. In addition they worked hard, and they executed with precision. You see the same people in various industries, sports, and professions in the winners circle every year. They do this because they have a guide. Joe Buzzello and CAP can provide any salesperson whether they are brand new or have 20 years of experience some great tools, excellent advice and a formula that is proven & transferable. I recommend this book to anyone who wants to attain greater sales success and mastery.
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